This forum is organised by the OECD Centre for Entrepreneurship, SMEs, Regions and Cities, together with the Korean Ministry of Culture, Sports and Tourism and the Korean Tourism Organization. It will bring together stakeholders from government, the tourism sector and academia to discuss the opportunities and risks from Artificial Intelligence (AI) diffusion in tourism, and the implications for businesses, destinations, and policy makers. It will consider current AI applications in tourism and explore the potential for AI-enhanced innovations to help shape a stronger, more sustainable tourism economy. Participants will exchange views and experiences on the development of policies, programmes and initiatives to promote the ethical and trustworthy use of AI in tourism and support the sector to keep pace and make the most of these rapidly evolving technologies.