Unpack ’25: The Future of Travel Unveiled

Expedia, Hotels.com, and Vrbo have collaborated to predict key travel trends for 2025, combining insights from first-party data and global research. The findings spotlight evolving traveler preferences, from seeking unique destinations to redefining traditional vacation experiences.

Emerging Travel Trends

1. Detour Destinations: Travelers are venturing off the beaten path to explore lesser-known locations like Reims, France, and Krabi, Thailand. These "detours" offer fresh perspectives on travel away from crowded hotspots.
2. Goods Getaways: Souvenir shopping evolves as travelers hunt for local specialties. Viral items include French butter and Japanese matcha, with experiences like Costa Rican coffee tours rising in popularity.
3. The All-Inclusive Renaissance: Gen Z drives the revival of all-inclusive resorts, valuing stress-free luxury. Chains like Hyatt and Marriott are innovating in this space, reflected in a 60% surge in related hotel searches.
4. JOMO Travel: The "joy of missing out" fuels demand for secluded rentals, emphasizing relaxation and mental well-being. Beachfront homes and mountain retreats are top choices for JOMO travelers.

Unique Phenomena and Set-Jetting
Natural wonders like the Northern Lights and bioluminescent plankton attract travelers seeking immersive experiences. Meanwhile, "Set-Jetting" continues as entertainment influences travel, with destinations linked to shows like Yellowstone and The Real Housewives of Dubai gaining traction.

One-Click Trips
Social media's impact on travel planning has birthed "Travel Shops" by influencers. Curated itineraries simplify booking, bridging the gap between inspiration and action.

Unpack ’25 highlights a shift toward meaningful, experiential travel, ensuring the industry adapts to meet the demands of a dynamic traveler base.